admin | January 20, 2012
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The Decision Dynamic

Have you ever stepped back and watched team members respond to a decision? It’s really an interesting dynamic to watch.

I just watched a group of mid-level managers react to a decision that their management team made – three months ago. There clearly is not commitment amongst this group (once again, these are mid-level managers).

The background – The management team made a strategic decision that impacted everyone within this 75 person company. Somewhere along the decision-making-process-timeline, they thought it would be a good idea to gather input from their employees (novel idea, ha?). So, as a result, they conducted a series of focus groups, gathered employee input, and conducted a follow-up town hall meeting to respond to input gathered during the focus group sessions. Read more

Category: Management | Tags: , ,
admin | January 10, 2012
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Risk Management and Auto Dealer Car Lot Cleaning – Case Study

Every small business must worry about risk management, especially service companies. It hardly matters if you are running a landscaping company, a home inspection service, or even a mobile car wash business, there are always inherent hazards of the trade. It is imperative that you reduce these risks whenever you can. As long as we’re talking about the mobile car wash business, which is something I know intimately about, having been in that sector prior to retirement, let me give you a case study and example of how risk management changes the way you do business.

First, I’d like to explain that business insurance isn’t cheap in the service sector, and the insurance costs are based on your gross revenues and sales. As you make more money, and as you have more employees your revenue should go up, and so too will your insurance costs for general liability, because it is based on a percentage. Read more

Category: Risk Management | Tags: , ,
admin | January 1, 2012
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Age-Old Question Do You Need to Have Your Own Product

Whether or not you need to have your own product to become a successful affiliate marketer is a question that has been asked and answered every few minutes since affiliate marketing came on the scene. The reason it is asked so often is because everybody has a different answer. There are those who say you absolutely MUST have your own product to get started and to succeed in affiliate marketing and then there are those who say you don’t need a product when you start or ever to be successful. So, which is it? Yes? No?

The fact of the matter is that everybody is right. Having your own product is great but it isn’t absolutely necessary. Those who have their own product can build a website around that product and add affiliate links to it. Those who don’t have their own products can still create a great website and be an affiliate marketer. Producers of products love affiliate marketers and products are not the least bit hard to find. Read more

Category: Strategic Planning | Tags: , ,
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